The art world has become too artsy
The stereotype of the artist has taken over, the market collapsed in on itself crawling saturating washing itself with used, dirty water. It’s dyed all the canvases, photographs, whatever you deem to be art the same colour.
It all tastes like chicken.
In our modern era, Warhol created the artist of today, intertwining of celebrity, social, commercial, a blend of the whole package from idea to brand. This has filtered down to be an expected norm. The ‘art schools’, which teach this have turned into industrial factories pumping out worker bee after worker bee installing the same books, ideas and techniques trying to pigeon hole everybody into the safety net of pretense. Whether student or teacher, if you’re a square peg in a round hole, have flavour, want to challenge, you will be limited, liquidated.
The market is now flooded, by the artsy.
The artsy is covered in pretense recycling the strict curriculum of schools, the Internet and powerful galleries. A trend generator shouting at us, what’s in what’s out. Just put ‘artist’ in your bio and you become one. To be seen as an artist is the current trend, live in the right part of town, go to the right galleries, clubs, bars and coffee shops buy the right brands paint photograph what’s getting the most likes and reblogs. It’s a bore, where has the soul gone?
Take abstract expressionism, we’re still hungover from it, it’s been dragged into this kicking and screaming kidnapped because of its perceived lack of talent needed to produce it. This is where it all goes wrong. The simpler, the harder. To put a blank canvas on a gallery wall has still yet to sink in. It’s like photo books in photography, they have crept in, seen as a right of passage for any budding ‘art photographer’ flooding the market with a rip off of a rare Japanese photo book produced in the 60’s hoping no one will of ever heard of it, sitting back waiting for an email for a VIP pass to Paris Photo. Sorry, but it’s just been revoked. So has your one to Frieze.
It has become one big piggyback race artists hopping on and off raking in the affirmation and if you’re lucky, some cash. “Next, your ticket please.” It all needs to be freshened up, who’s up to it, to question everything, who is going to bring the ruckus? For it doesn’t matter what your gender, race or sexual preference is, focusing on these labels is a red herring, our only concern should be to create good art.
To criticize this era is to only criticize the surface. There are incredibly talented artists, designers, photographers, and writers out there beneath the surface. What is presented to us to be art by schools, galleries, fairs and workshops is only a small section from all the oceans we have available to us. We need to worry less about being seen as an artist and more in creating good art. To slice through the stereotypes. To be conscious of the greats but not just repeat them. To do it for the love of expressing yourself, to be true and honest. To simply, be you.